Jun 20 / Upturn

A Guide to Conducting Your Mid-year Business Review

When the year began in January, you set a goal for your business to reach a new level by the end of the year. You may have even established some departmental goals, such as increasing customer acquisition and retention by 25%, increasing sales by 80%, and possibly improving your marketing techniques to reach out to more clients by 40%.

Now that six months have passed, let's take a look at how far you've come toward reaching some of your objectives. Let's evaluate your performance so you can create new plans and tactics, as well as take more aggressive corrective measures, to meet your six-month targets.

The goal of this guide is to provide you with a focal point on how to do your review and the processes to evaluate your company's performance over the last six months. Let's dive in!

 When performing your mid-year assessment, there are a few things to keep in mind. The procedures listed below are crucial:
  • Reassess your goal.
  • Evaluate performance.
  • Identify Roadblocks.
  • Reallocate your resources.
  • Consider new possibilities.
  • Reset Goal Metrics. 
1. Reassessment of Targets and Goals
The first step in conducting a mid-year business review is to revisit the objectives you set.

To begin your review, think about each company goal you've set. Marketing, sales, client acquisition, client retention, and everything else! Take a look at them all and check if you've met half of the goals.

Here are some questions that may help:
  • How has a particular departmental goal fared in the last 6 months?
  • Towards accomplishing the goal, what specific achievements are you proud of?
  • What were the challenges you've encountered so far?
  • Which of these challenges remain unresolved?
  • What were the milestones achieved? What are the best practices experienced?
Re-evaluating goals is necessary to keep track of the progress toward both short-term and long-term objectives
2. Evaluating Performance
Each of your objectives should ideally be broken down into a sequence of stages that you can take to achieve them. You can assess your performance by looking at the steps you've taken to reach a specific objective.

Track your progress by comparing the results of your initiatives to the objective you have established. This helps to determine how well you're meeting your goals over the last six months.

To evaluate your success in core business operations, examine your objectives using financial indicators. They help to assess your company's performance and compare it to those of competitors in your industry.
3. Identifying Roadblocks
When you review your performance, you want to pinpoint where you're stuck, as well as some hurdles that are preventing you from reaching your objectives.

Because we sometimes don't know we've hit a snag in our set goals until it's too late, a mid-year assessment can aid in identifying obstacles that prevent us from achieving our goals.

However, challenges can be beneficial or harmful. Some of the roadblocks in your path might also be aids for your development. When you've identified the roadblocks to your progress, you should ask yourself two key questions:

Is this a task that will help you grow?


Would it be a hindrance to your development?

So, how do you tell the difference between a positive and a negative challenge? When you come into an impediment, ask yourself these questions:
  • Would you be able to achieve favorable results if you tackled the challenge?
  • Are there any steps you can take to address it?
  • Is it encouraging you to grow or encouraging you to procrastinate?
  • Is obstacle moving you forward or pulling you back?
  • Is the solution to the problem clear to you?
After you've completed this, you'll be able to determine which challenges you should take on and which should be abandoned.
4. Reallocate your resources.
Reallocating resources will help you achieve your strategic objectives. You reallocate resources by exploring how best you can address the constraints to your growth, which you've already discovered.

Re-strategize by bringing in the resources you'll need to overcome these problems.
5. Consider new possibilities.
After identifying the roadblocks, you need to consider new possibilities. This is where you seek for opportunities rather than problems.

Brainstorm new ideas and conceptualize new solutions to existing problems. Make sure your proposed solutions are related to the current situation. Also, you'll need to understand and map out the benefits that will accrue when the target outcome is accomplished.
6. Reset Goal Metrics.  
The final stage of your mid-year evaluation is resetting your goal metrics.

Metrics are simply what help you to measure and analyse your objectives quantitatively. Metrics aid in the comparison and tracking of performance.

If your former performance metric is unrelated to your present performance metric, a mid-year review can provide a fresh start or a performance reset. Resetting goal metrics allows you to clearly define how a goal will be measured.

That's concludes our discussion!

Recharge and refocus for the upcoming half year by adding fresh, attainable measurements to the stated goals!

Want to learn more ways to generate revenue for your business?

Right Now!! Download our Financial Goal Setting E-book.
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